Our premium logo design package is provided for those that want a little more help in using their logo within different scenarios. It also fixes the logo design price, giving you unlimited amends to your logo concept to get to a signed off logo design. This is particularly useful for logo’s which have a lot of stakeholders. Read on to see more benefits below.
FOR £400 YOU’LL RECEIVE EVERYTHING IN THE STANDARD LOGO DESIGN PACKAGE PLUS THESE PREMIUM ITEMS:
MOOD BOARDS
As part of our concept presentations we will show you the logo concepts in 3 relevant mock up designs appropriate to your marketing routes. For example this could be items such as a social media page, merchandise, report cover to give a better vision of how your logo will appear in different media. We will discover your marketing routes through the briefing process. This creating visualisations for your logo use helps refine the design and future-proofs your logo for practical application, as well as giving a sense of how the brand will communicate.
ALTERNATIVE LOGO FORMAT AND SUB-MARK
On approval of the logo concept we will also develop an alternative logo format to add variety to your brand so it can be used in different situations. In some instances either a landscape or a portrait version of your logo will work better and this additional format will give you options whilst maintaining a professional and consistent brand identity. We will also create a sub-mark which can be used as an icon for social media.
EXTENDED COLOUR PALETTE
In addition to the logo colours we will develop a secondary complimentary colour palette which can be used for different products or services to add diversity to your brand. This will be supplied with full colour breakdowns for print and digital use.
BRAND FONTS
We will advise you on what brand fonts to use to support your logo design. These will typically be google fonts which are mac and PC format and free to use.
BRAND USAGE GUIDE
In addition to the logo specification sheet (in the standard logo design package), this guide contains the brand fonts and extended colour palettes with full colour breakdowns for digital and print use to maintain brand consistency as well as logo do’s and don’t and logo exclusion zones for placement with other graphics.
We pride ourselves on transparency, read our FAQ’s below to help clarify any queries you might have. If you have a new question please send it to us and we’ll add it to our list for others to benefit from.
I’M INTERESTED. WHAT DO I NEED TO DO NEXT?
Call us for a no obligation conversation on our Skype number (from any phone) on 0208 638 8315, or send us your project details via our contact form, or email enquiries@hoverfly-design.co.uk stating which package you are interested. We’ll acknowledge receipt as soon as we have it. We’ll come back to you with any queries. If appropriate we’ll ask you to complete our discovery questionnaire and can walk you through this process. Once completed we’ll need your company/contact information and we will send you a final quotation confirming the brief. The consultation and discovery process is complimentary. If you are happy with everything we’ll then require a 50% deposit up front and will part invoice you for the deposit amount. The remaining fees will be invoiced on completion of your project. N.B. If the project is put on hold indefinitely we will apply a 2nd invoice to bill to date and revisit the remaining work when you are ready. Once we’ve received the deposit we will commence work on your project.
DO I NEED TO PAY IN TWO INSTALMENTS?
We ask for 50% payment upfront to ensure commitment on both sides and this is a non-refundable deposit. This applies to all new customers and we will wait to commence work until the deposit is received. For long standing clients we can set up an account and bill on completion of work. You can if you prefer pay the whole amount upfront to ease paperwork.
I NEED SOMETHING NOT IN YOUR PACKAGE CAN I ADJUST THINGS?
Yes of course. Our packages are a start point if you want to adjust things we can tailor your package to suit and provide an estimate for you.
CAN I CHOOSE WHAT ITEMS ARE IN THE MOOD BOARD?
Yes you can. Bear in mind that these are a flavour of the logo use rather than artwork itself, they are mock ups to give a hint of how the brand can develop and designed to give a clearer vision of the logo in use. If you want practical artwork please consider our GOLD or PLATINUM options. We can discuss this with you in more detail during your complimentary consultation.
WHY DO I NEED AN ALTERNATIVE LOGO FORMAT?
Your logo may work the best in a particular shape and this would form the primary use of your logo whenever possible. But, there may be instances when your logo becomes less ideal for a particular space and therefore a secondary logo format becomes valuable. For example if you have to fit a portrait logo into a landscape space, the logo can become illegible and diminish your brand.
WHAT IS A SUB-MARK?
A sub-mark is a simplified version of your logo which acts as a brand identifier. When a sub-mark becomes well know it can eventually replace the wording and becomes a logo in it’s own right – think of the Apple Mac logo which has been distilled down to just the apple over the years. A sub-mark can be an abbreviation of your company name, a single letter, or an icon or badge which represents your brand. It is often used as a profile icon in social media, or as a favicon (a symbol associated with a particular website, typically displayed in the address bar of a browser). It can also be used on things such as uniforms, furniture, merchandise and can create a strong symbol to anchor your brand.
WHY DO I NEED AN EXTENDED COLOUR PALETTE?
An extended colour palette adds diversity to your brand whilst keeping things consistent. The colours are complimentary. The additional colours allow you to create stand out services or products which can be identified through colour in their own right. It’s particularly useful for businesses wishing to look less corporate or those who have many products or services and need to separate their offerings out in a visual sense. Primary brand colour consistency is extremely important and a secondary palette adds layers to support this.
WHY DO I NEED BRAND FONTS?
Using the same font system across all media helps cement your brand recognition. We usually choose fonts that are free and work on both mac and windows platforms, as well as being web fonts, often sourced from google fonts. In some rare instances we may recommend that it is worth investing in a purchased font because it is a particularly good fit for you brand and is more unique for your identity. In this instance we will show you the options for free and purchased choices. It pays to get all your stakeholders to use the same fonts. In terms of logos we outline the fonts (vectorise), so you do not need the fonts for logo use, it is just for your text in marketing items and documentation.
WHAT IS THE DIFFERENCE BETWEEN VECTOR AND PIXEL ARTWORK?
Vector graphics are created in software which uses mathematical equations rather than pixels to create artwork, which means it is ratio based rather than made by pixel squares. This means that a vector graphic can be scaled up to fit on any size e.g a side of a bus without any loss of quality. Vector files tend to be adobe illustrator (.ai) files or .eps (encapsulated post script) and sometimes .pdf (portable document format). Pixel graphics are created in photo based software and use small squares of colour to make up an image. The issue with creating logos in photographic software is that the logo quality is not maintained when scaled up, it pixelates. We design our logos in vector format and also supply them in pixel format too for use in software such as Word and on websites. These formats can be .jpeg, .png and .gif. all formed by pixels.
WHAT IS THE DIFFERENCE BETWEEN A LOGO SPECIFICATION SHEET, BRAND USAGE GUIDE AND COMPREHENSIVE BRAND IDENTITY GUIDELINES?
The logo specification sheet is a single one sided sheet which contains the variations of your logo, plus the colour breakdowns for printing and digital use. This is the hex codes for web, Pantone’s and CMYK breakdowns for print. You can pass the spec sheet to suppliers to ensure the correct colours are used.
A brand usage guide is a four page guide which contains the specification sheet and in addition has the brand fonts and secondary colours identified as well as the do’s and don’s of logo use and logo exclusion zones. The brand usage guide is a valuable way to control your brand when dealing with suppliers, partners and stakeholders and instructs them on the rules they must adhere to when using your brand.
The brand identity guidelines are much more extensive, approximately 20-30+ pages of content, containing all the elements in the logo spec sheet and brand usage guide, plus it outlines layout rules for your common documents and brand collateral. The 3 items chosen in the GOLD package will be identified in the document with relative positioning measured for future set up of similar items taking which reduces workload. If you have a regular in house item such as a newsletter or reports we can create this as a template in software which you use to help maintain the brand. This saves the worry of layout and design and enables your team to create using the same branded look. We will discover through our consultation which elements are crucial for your comprehensive brand identity guidelines.
CAN I UPGRADE MY PACKAGE PART WAY THROUGH?
Yes you can. We’ll need to invoice you the difference for the deposit and receive payment to upgrade your package to continue with the upgraded work.
Customise your package
If you want to add an additional item added to a package just get in touch and we can send you a quote. If you need something not listed that’s fine too. The services above are just a sample of what we do. If you are not sure what you need, or just want to chat through the options, please get intouch. We can tailor a job to meet your exact needs.
Pay in two instalments
Pay a 50% deposit up front and the remaining 50% paid on completion of your project. Check out our FAQ’s here for more information.
Enquire now
Use the form below or call us on our Skype number from any phone. We can also set up an introductory Zoom, Teams or Skype meeting with you to discuss your project without obligation.
