INITIAL CONSULTATION + DISCOVERY QUESTIONNAIRE
This is where we discover more about you, your business aims and what sets you apart. We’ll ask you the right questions to help define your logo design. Need help writing a brief? We’ll use a discovery questionnaire and walk through it together to help set clear goals for your brand.
Hoverfly Design provides you with a minimum of 3 ideas. Each concept is presented in colour black and white and a reversed out options, shown large and small, and presented as a pdf. This contains our thinking behind the designs enabling you to circulate concepts to stakeholders for feedback. Once we have your views we will make appropriate changes for you to re-review.
We will further develop your preferred concept showing alternatives to refine your logo. Once we have a signed-off design we then move on to colour options to fine-tune your logo colours.
COLOUR PALETTE CHOICES
Once the typography, layout and balance of your logo is finalised we then produce a variety of colour options for you to choose your preferred logo colours. This forms the basis of your brand colours.
APPROVED LOGO OUTPUTS
When finalised we output your logo in colour, black and white and reversed out options. This allows you to use the logos on all major forms of media for print and digital use. We output each version in vector and photo formats including .eps, .pdf, .svg, .png and .jpeg. The .eps and .pdf are scalable vector formats that allow you to blow up the logo to any size without loss of quality. These are what you would provide to third party suppliers as a master file. The .svg, .png and .jpeg are used primarily for online digital formats e.g social media and websites.
LOGO SPECIFICATION SHEET
You will also receive a logo specification sheet. This outlines your logo colour palette and identifies your colours in web and print formats to maintain brand consistency. Therefore, your colour palette stays consistent across different media. In addition, it will ensure anyone using your brand sticks to the right colours.