Aquila Crafts Logo Design & Branding
New crafts logo design identity
The goal
Create a clean and contemporary crafts logo design identity for a home crafter selling via craft fares and online stores
Logo identity for primary use on social platforms and online craft stores such as Etsy and Folksy. Also, it needed to be used on craft fare promo banners and gift tags.
Service used: Premium logo package
Extended colour palette logo options
Each of the logos shown below were provided in multiple formats (.eps, .pdf, .svg, .jpg and .png) with full colour breakdown specifications for online and print use (pantone, hex, rgb and cmyk).
Approachable, Whitty and Embracing
Being first and foremost a crafter in the gift market this company logo identity needed to carry the sense of care that went into each product sold. All Aquila Crafts items are beautifully handcrafted and made in limited numbers from retro and specialist fabrics. The logo needed to convey this. The central ‘a’ in the logo signifies the tying-off process in making something with stitching, hence it’s looped appearance forming the character. We also wanted the logo to be able to act like a physical stamp which could be inked onto tags for production to order to avoid our client incurring larger costs of high print volumes. The hearts were added to signify the amount of care which goes into each product.
A progressive toolkit
We wanted to give our client added value by suggesting ways to reduce costs. Many businesses when they start out need to keep the cost down and avoid print buying in large volumes. With the craft market, it’s the personal touch that really counts and adding a stamp to a tag is a great way to personalise each item. Every tag looks subtly different and is handmade which is what makes it special. We work hard with our clients to help them reduce risks, allowing them to build on their successes step-by-step. We also suggest production methods to allow our customers to afford what they need to promote themselves without breaking the bank. Our design work is future paced so we are always thinking ahead to what a client will need in the future and providing information that a client might not have been aware of but is found to be highly valuable further on.
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Links to Aquila Crafts pages
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