Filberrys homewares store logo
Brand design for online retail shop identity
The goal
Create a retail identity for a new online homewares store
We provided brand naming support and took the client through our discovery process to help design this new company named brand. This is a bespoke custom logo design, create from scratch. The individual lettering was hand-drawn to create a new unique brand concept.
Service used: Premium logo package
Extended colour palette logo options
Each of the logos shown below were provided in multiple formats (.eps, .pdf, .svg, .jpg and .png) with full colour breakdown specifications for online and print use (pantone, hex, rgb and cmyk).
A handcrafted logo for a handcrafted company
Bespoke, custom logo design was required for this UK company, Filberrys – a new online homewares retail shop. After assisting with brand naming through our discovery questionnaire process, we create a series of logo design options and developed the preferred route into an individually unique design. The typography was created from scratch to create a truly original brand. Filberrys are a provider of UK based artists handcrafted products to sell ‘one of a kind’ homewares and gifts. The design needed to reflect the handcrafted nature of the business so our approach was to create something custom made. We are subsequently working with Filberrys on a variety of supporting graphics to enhance social media and build a strong website presence. Related articles are soon to be published.
Company Identity Branding Guidelines
As part of this project, our client chose the Premium logo design package. This allowed us to develop a cohesive brand to support the custom logo design and included brand fonts, a primary colour palette and secondary marketing palettes. As well as its brand identifier mark, alternative format logos and social media icons. We provided comprehensive brand identity guidelines with full instructions for brand usage. This mapped out the tone of the brand and created consistent use of the brand across all media.