Participation Sports - South West Adventure Races
New logo identity
The goal
Create a stand-out logo identity for an adventure race events company centred in the South West of England
The logo identity for use on websites and social media, and on race day branding, such as event medals and t-shirts
Service used: Premium logo package
Extended colour palette logo options
Each of the logos shown below were provided in multiple formats (.eps, .pdf, .svg, .jpg and .png) with full colour breakdown specifications for online and print use (pantone, hex, rgb and cmyk).
On brief, brand building, logo design
South West Adventure Races is a new company formed by Participation Sports Limited. SWAR will create and hosts large scale sporting events in the South West of England such as coast to coast. The events are multi-sport and can involve running, kayaking, paddleboarding, cycling and swimming. South West Adventure Races plan to also develop individual branded identities for the events themselves this first logo is the holding company for those events. They wanted something cool which avoided cliches and was unique. Our Solution was to create a logo which embodied a sense of outdoor adventure, grit and challenge symbolised by a mountain and a river running through it in the shape of an ‘S’ which emerges from the south west.
The perfect package tailored to suit client need
Part of the specific requirement of this logo was to create a badge style identity that could be used as a medal which would be awarded to race participants. The icon created would also need to be be used for social icons and make a highly recognisable identity for promo items such as t-shirts and other merchandise. We also created an extended colour palette for marketing materials but limited this to the blue-green spectrum to maintain a strong singular identity. This built in flexibility whilst creating strong brand colour recognition. The blue-greens also relate to the outdoor landscape and coastal identity of the South West of England.