This is where we discover more about you, your business aims and what sets you apart. We’ll ask you the right questions to help define your logo design. Need help writing a brief? We’ll use a discovery questionnaire and walk through it together to help set clear goals for your brand.
LOGO CONCEPTS
Hoverfly Design provides you with a minimum of 3 ideas. Each concept is presented in colour black and white and a reversed out options, shown large and small, and presented as a pdf. This contains our thinking behind the designs enabling you to circulate concepts to stakeholders for feedback. Once we have your views we will make appropriate changes for you to re-review.
DESIGN DEVELOPMENT
We will further develop your preferred concept showing alternatives to refine your logo. Once we have a signed-off design we then move on to colour options to fine-tune your logo colours.
COLOUR PALETTE CHOICES
Once the typography, layout and balance of your logo is finalised we then produce a variety of colour options for you to choose your preferred logo colours. This forms the basis of your brand colours.
APPROVED LOGO OUTPUTS
When finalised we output your logo in colour, black and white and reversed out options. This allows you to use the logos on all major forms of media for print and digital use. We output each version in vector and photo formats including .eps, .pdf, .svg, .png and .jpeg. The .eps and .pdf are scalable vector formats that allow you to blow up the logo to any size without loss of quality. These are what you would provide to third party suppliers as a master file. The .svg, .png and .jpeg are used primarily for online digital formats e.g social media and websites.
LOGO SPECIFICATION SHEET
You will also receive a logo specification sheet. This outlines your logo colour palette and identifies your colours in web and print formats to maintain brand consistency. Therefore, your colour palette stays consistent across different media. In addition, it will ensure anyone using your brand sticks to the right colours.
FAQs
We pride ourselves on transparency, read our FAQ’s below to help clarify any queries you might have. If you have a new question please send it to us and we’ll add it to our list for others to benefit from.
INTERESTED? WHAT TO DO NEXT...
Call us for a no-obligation conversation on our Skype number (from any phone) on 0208 638 8315, or send us your project details via our contact form, or email enquiries@hoverfly-design.co.uk stating which package you are interested.
We’ll acknowledge receipt as soon as we have it. We’ll come back to you with any queries. If appropriate we’ll ask you to complete our discovery questionnaire and can walk you through this process.
Once completed we’ll need your company/contact information and we will send you a final quotation confirming the brief. The consultation and discovery process is complimentary. If you are happy with everything we’ll then require a 50% deposit upfront and will part invoice you for the deposit amount. The remaining fees will be invoiced on the completion of your project.
N.B. If the project is put on hold and nearly complete we will apply the 2nd invoice to bill-to-date and revisit the remaining work when you are ready.
WHY DO I NEED TO PAY IN TWO INSTALMENTS?
We ask for 50% payment upfront to ensure commitment on both sides and this is a non-refundable deposit. This applies to all new customers.
For long-standing clients, we can set up an account and bill on completion of work. You can if you prefer pay the whole amount upfront to ease paperwork.
NEED SOMETHING NOT IN YOUR PACKAGE? WE CAN I ADJUST THINGS.
Our packages are a start point if you want to adjust things we can tailor your package to suit and provide an estimate for you.
I DON’T NEED TO SEE IDEAS, I KNOW WHAT I WANT - CAN YOU DO JUST THAT?
Yes, not a problem. Tell us your idea and we will quote you to professionally design your concept. This includes things like logo vectorisation. You may already have a logo but perhaps it was designed in software that pixelates and you need a version that doesn’t suffer a loss of quality when you scale it up. We can do that too.
WHAT DOES THE THREE DESIGN REVISIONS MEAN IN THE STANDARD PACKAGE?
Three design revisions are more than minor tweaks. It is three reworkings of the design which may involve using different fonts and asset positioning. One set of revisions will involve a series of choices to assess, a sheet with several variations to look at, which counts as one set of amends. So three design revisions usually fits the wide majority of cases. This is to ensure fairness on both sides.
It is possible that in going through the process you discover you want to change the brief, if this occurs we may need to revisit the design process and this would involve additional cost charged at our standard hourly rate. Alternatively, if you want to lock in the cost you can utilise the premium package to have unlimited revisions until we sign off your logo.
WHAT HAPPENS IF I DON’T LIKE ANY OF THE DESIGNS?
In 25+ years of business, this hasn’t happened. We follow the right steps to ensure it doesn’t. The important thing is that we have a clear brief. We can assist you in this process.
Hoverfly Design often creates a safe, middle, and wild card option. Some logos cleaner and more typographical, and others more visual to cover the bases and suit different tastes. We can also include additional quick-fire ideas at the back of the first draft presentation. Using the brief to create the right vision for your logo.
If you didn’t like the first draft designs we would revisit the brief to discover where we have misunderstood your instructions and fix this.
HOW IS VECTOR AND PIXEL ARTWORK DIFFERENT?
Vector graphics are created in software that uses mathematical equations rather than pixels to create artwork. This means it is ratio based rather than made by pixel squares. A vector graphic can be scaled up to fit on a side of a bus without any loss of quality.
Vector files tend to be adobe illustrator (.ai) files or .eps (encapsulated postscript) and sometimes .pdf (portable document format).
Pixel graphics are created in photo-based software and use small squares of colour to make up an image. The issue with creating logos in photographic software is that the logo quality is not maintained when scaled up, it pixelates.
We design our logos in vector format and also supply them in pixel format too for use in software such as Word and on websites. These formats can be .jpeg, .png and .gif. all formed by pixels.
WHAT ARE THE DIFFERENCES BETWEEN A LOGO SPECIFICATION SHEET, BRAND USAGE GUIDE AND COMPREHENSIVE BRAND IDENTITY GUIDELINES?
LOGO SPECIFICATION SHEET
The logo specification sheet is a single one-sided sheet that contains the variations of your logo, plus the colour breakdowns for printing and digital use. These are the hex codes for web, Pantone’s and CMYK breakdowns for print. You can pass the spec sheet to suppliers to ensure the correct colours are used.
BRAND USAGE GUIDE
A brand usage guide is a four-page guide that contains the specification sheet. In addition, has the brand fonts and secondary colours identified as well as the dos and don’ts of logo use and logo exclusion zones. The brand usage guide is a valuable way to control your brand when dealing with suppliers, partners and stakeholders and instructs them on the rules they must adhere to when using your brand. This is part of the premium logo package
BRAND IDENTITY GUIDELINES
The brand identity guidelines are much more extensive, approximately 20-30+ pages of content, containing all the elements in the logo spec sheet and brand usage guide. Plus it outlines layout rules for your common documents and brand collateral. This is part of the platinum package.
The 3 items chosen in the GOLD package will be identified in the document with relative positioning measured for future set up of similar items taking which reduces workload. If you have a regular in house item such as a newsletter or reports we can create this as a template in software which you use to help maintain the brand. This saves the worry of layout and design and enables your team to create using the same branded look.
We will discover through our consultation which elements are crucial for your comprehensive brand identity guidelines.
CAN I UPGRADE MY PACKAGE PART WAY THROUGH?
Yes you can. We’ll need to invoice you the difference for the deposit and receive payment to upgrade your package and continue with the upgraded work.
Customise your package
If you want to add an additional item added to a package just get in touch and we can send you a quote. If you need something not listed that’s fine too. The services above are just a sample of what we do. If you are not sure what you need, or just want to chat through the options, please get intouch. We can tailor a job to meet your exact needs.
Pay in two instalments
Pay a 50% deposit up front and the remaining 50% paid on completion of your project. Check out our FAQ’s here for more information.
Enquire now
Use the form below or call us on our Skype number from any phone. We can also set up an introductory Zoom, Teams or Skype meeting with you to discuss your project without obligation.
