BravenSports Brand Logo Design
Commercial consultants providing revenue generation in the sports industry
The goal
Create a new visual identity to communicate sports commerce & technology
Braven Sports, a new UK based international sports commerce consultancy with an impressive track record
Service used: Standard logo package
Brand naming, through to creative logo design solution
Hoverfly Design provided brand naming support for this new company venture now called ‘BravenSports’ which provides consultancy services for sports organisations. This includes rights holders, brands and agencies across the verticals of sponsorship, ticketing, hospitality and sports technology to unlock revenue streams. Braven Sports is a strategic consultancy commercialising large-scale marketing, projects and events. The solution Hoverfly Design provided needed to be contemporary, stand-out and imaginative to deliver a forward-thinking brand solution. It needed to be clean, clear and memorable.
A winning concept
Hoverfly Design produced a total of 8 different logo concepts for the Braven Sports logo. The winning concept was fine-tuned to create a logo that subliminally symbolises technology and commerce. The position and stylisation of characters were developed to signify strategic interaction and interplay, key components of sports commerce success. The sum of the whole typography creates a unified brand concept that is modern and intriguing.