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The Crowning Tree handcrafted logo

Brand design for new homewares company

The goal

Create an ethereal & theatrical, handcrafted brand identity for a beautiful homewares company

We provided a bespoke custom logo design, created from scratch based on a rough concept that the client had. Each element in the logo was created uniquely for this logo to create a vectorised design with a multitude of uses across all media types

Service used: Standard Logo Package

Social media icon and brand stamp

Each of our logos are provided in multiple formats (.eps, .pdf, .svg, .jpg and .png). As part of this project we created an alternative brand stamp version of the logo with type in a circular format.

An intricate handcrafted design for a creative homewares company

With our client being a creative designer we needed to produce something intricate and beautiful to match their offering. The client had provided a rough idea of their vision and we developed the logo to match this using the tools associated with their craft. The Crowning Tree provides soft furnishings and crafts for the home based on a theatrical flair. Our design uses ornate patternation to echo the types of unique & bespoke products that this client provides.

The design concept

We wanted to deliver a logo with hidden meaning. So the tree also represents a theatrical mask, and if you dig deeper you’ll see the hanging items are based on embroidery and stitching as the client’s products are made from crafted embroidery, rich fabrics and uniquely designed patterns that are unique and largely bespoke. Craft flair for craft fayres.

Hoverfly Design  |  Custom logo design packages UK  |  Serving organisations nationwide UK